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Introduction

AYREN's capital raising round is at the same valuation (approx. 3.5 million) and premium price (240 eur = 1 share) as it was under the terms of the previous campaign. Deposits can be made until 10.11.2023

The goal is to launch and test AYRENs services on the US market in the fall of 2023 in order to gain the necessary traction (customer interest) to attract larger venture capital investments. The interest of the first customers in the USA for the product would already enable the involvement of a venture capital investment with a larger fund and thus the growth of the valuation of the company and units.

We have a product, a local product manager based in the US, and a US Delaware C-Corp Ayren Inc. in the creation. We have chosen the state of Indiana to enter, where we have local contacts and first partners are available today. Although venture capital companies have already shown interest, they also want to see the local order flow and the interest of US customers in the AYREN product. In order to reach venture capital investments, we need to raise additional funding from insiders, i.e. our own current investors, partners and customers who believe in us, to bring the product to market and onboard the first customers. The additional funding is needed to start up the US business, cover operating costs and initial marketing efforts.

Use of investments:

1. Covering the costs of market entry: Expansion to the foreign market requires large financial resources - establishing a company, setting up financial activities, accounting and also the costs of local activities for the creation of partnership agreements. In later phases, also marketing, recruitment of on-site sales team, etc. Bringing in additional capital provides us with the primary means to cover these costs.
2. Product development: Ayren's products and services require continuous development, improvement and innovation to provide a high-quality user experience to customers. The additional capital will help us invest in development activities, which will increase our competitiveness and capabilities in the market.

NB! Everyone's contribution, big or small, is important. Even small investors and angel investors, acting together, have a great power that can move mountains.

If you want to refresh your memory and familiarize yourself with AYREN's planned activities, you can do so on our latest Fundwise campaign page: https://fundwise.me/et/prototron/ayren-isekalluree